11/19/2023 0 Comments Down pinterest![]() ![]() While Pinterest is opening up video to the masses, it’s simultaneously committing funds to video content from its most popular creators.įor the first time, Pinterest is commissioning original, serialised programming from its creators. While regular users are limited to responding to others’ Idea Pins, this still represents the first time Pinterest has opened up all its video creation and editing tools to its entire userbase. This news is particularly significant since Idea Pins have previously only been accessible to Pinterest Business accounts and recognised content creators. Videos that appear in the Watch feed will be tailored to the individual user, based on their interests and browsing history.Īlongside this change, Pinterest is launching ‘Takes’, which allow regular Pinterest users to respond to creators Idea Pins with their own Idea Pins – which link back to the original content. ![]() The ‘Watch’ tab will be a vertical feed of ‘Idea Pins’, an existing video format which is essentially Pinterest’s take on the widely adopted ‘stories’ format. The announcement first is the launch of a new ‘Watch’ tab which will appear on users’ home page, alongside a regular ‘Browse’ tab. And Pinterest has released multiple new video ad formats this year, which the company has said are inspired by Pinterest users’ love of video.īut todays announcements represent an even bigger shift toward video for the social sharing site. ![]() The platform first introduced video ads back in 2016, in response to growing video consumption on-site. Video has been something of a focus for Pinterest for a while now. This morning social media platform Pinterest has announced a number of new video-related products, signalling a much heavier focus on video as the company looks to capitalise on its pandemic-driven growth. ![]()
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